Coca-Cola's Placelists Campaign Provides a Good Example of How Marketers

question 40

Multiple Choice

Coca-Cola's Placelists campaign provides a good example of how marketers are using which of the following to share brand messaging?

• A)Social TV.
• B)Social games.
• C)Social music.
• D)Social celebrity.
• E)None of these.

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Definitions:

Infant Memory

Refers to the ability of babies and very young children to remember information, often surprising given their developmental stage.

Reminder

A prompt or cue that serves to bring a fact, event, or obligation back to one's consciousness.

Mirror Neurons

Neurons that fire both when an individual acts and when the individual observes the same action performed by another, thought to be related to understanding actions, empathy, and learning through imitation.

Emotions

Complex psychological states involving thoughts, feelings, physiological changes, and behaviors in response to stimuli.