Which One of the Following Is Not a Key Characteristic

question 21

Multiple Choice

Which one of the following is not a key characteristic of games?

• A)Gamers are open to advertising content in games.
• B)Brands benefit when they associate with a successful game.
• C)Players identify with the brands their characters use,and this increases their brand involvement.
• D)Branding within a game's story is an unobtrusive way to share a brand's core message.
• E)Marketers cannot measure a game's promotional value.

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Definitions:

10% More

Indicates an increase or addition of ten percent to a given number or value.

7% Less

A reduction by seven percent from a previous amount or value.

Standard & Poor's 500

An American stock market index based on the market capitalizations of 500 large companies having common stock listed on the NYSE or NASDAQ.

Stock Index

A statistical measure that shows changes in the stock market by tracking selected stocks' prices.