Which Influence Tactic Is Being Used When You See an Ad

question 52

Multiple Choice

Which influence tactic is being used when you see an ad for a pain reliever that says '9 out of 10 doctors recommend'?

• A)Social proof.
• B)Authority.
• C)Affinity.
• D)Scarcity.
• E)Consistency.

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Definitions:

Big Data

Large and complex data sets that traditional data processing software are inadequate to deal with, which require advanced techniques for analysis, capture, search, and storage.

Evidence-Based Management

The practice of making managerial decisions based on the best available scientific evidence, rather than solely on intuition or personal experience.

Expertise

Specialized knowledge or skill in a particular area or field, acquired through education, experience, or training, which distinguishes experts from novices.

Low-Cost Information Technology

Affordable digital tools and systems that facilitate communication, data processing, and management.