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Which of the five steps to consumer decision making 'may be triggered by discovering information about a product on social media,whether by user comments,influencer content,or advertising'?
Physiological Responses
The body's automatic reactions to a stimulus, including changes in heart rate, breathing rate, and other bodily functions.
Expressive Reactions
Emotional responses to stimuli or events that are outwardly displayed and observable by others.
Schachter's Two-Factor Theory
A psychological theory proposing that emotion is experienced through a combination of physiological arousal and a cognitive label applied to explain the arousal.
Autonomic Arousal
The activation of the autonomic nervous system, which can result in physiological changes like increased heart rate or sweating, often in response to stress or perceived threats.
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