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Frito-Lay Used the Minneapolis-St

question 7

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Frito-Lay used the Minneapolis-St.Louis area as a test market for their multigrain snack,Sunchips,as a way to gather experiential data.Frito-Lay's use of a test market is an example of which of the following types of research?


Definitions:

Volcanic Domes

Rounded, bulbous formations of lava that accumulate near and around volcanic vents, often resulting from the slow extrusion of viscous lava.

Volcanic Glass

A type of rock that forms from the rapid cooling of magma without crystallization, resulting in a smooth, glassy texture.

Volcanic Dome

A rounded mound formed by the slow extrusion of viscous lava from a volcano.

Composite Volcanoes

Composite volcanoes, also known as stratovolcanoes, are tall, conical volcanoes built up by many layers (strata) of hardened lava, tephra, pumice, and volcanic ash.

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