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Frito-Lay used the Minneapolis-St.Louis area as a test market for their multigrain snack,Sunchips,as a way to gather experiential data.Frito-Lay's use of a test market is an example of which of the following types of research?
Volcanic Domes
Rounded, bulbous formations of lava that accumulate near and around volcanic vents, often resulting from the slow extrusion of viscous lava.
Volcanic Glass
A type of rock that forms from the rapid cooling of magma without crystallization, resulting in a smooth, glassy texture.
Volcanic Dome
A rounded mound formed by the slow extrusion of viscous lava from a volcano.
Composite Volcanoes
Composite volcanoes, also known as stratovolcanoes, are tall, conical volcanoes built up by many layers (strata) of hardened lava, tephra, pumice, and volcanic ash.
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