Analyzing Product Reviews to Obtain Insight into the Mix of Features

question 32

Multiple Choice

Analyzing product reviews to obtain insight into the mix of features people want,and the product's strengths and weaknesses is a way marketers use which of the following?

• A)Content analysis.
• B)Experimental research.
• C)Netnography research.
• D)Focus group research.
• E)Sentiment analysis.

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Definitions:

Permissible

That which is allowed or authorized by law, ethics, or some other governing body.

Hedonistic Utilitarian

A branch of utilitarian ethics focused on maximizing pleasure and minimizing pain as the criteria for determining the moral rightness of actions.

Satisfaction of Preferences

The achievement of a state where one's desires or preferences are fulfilled or met.

Paternalists

Individuals or entities that exercise authority by making decisions for others, purportedly in their best interests, often without their consent or against their wishes.