A Team of Researchers Who Wanted to Learn About How

question 57

Multiple Choice

A team of researchers who wanted to learn about how teenage girls actually talk about beauty care products sponsored a series of sleepovers where they sent (female) employees to hang out overnight and record what they learned when the conversation turned to cosmetics,skin treatments,and the like.This is an example of which of the following types of research?

• A)Survey research.
• B)Observational research.
• C)Ethnographic research.
• D)Sentiment research.
• E)Netnography research.

---

Definitions:

Retained Earnings

The accumulated portion of profits that a company decides to keep and reinvest in the business, after dividends are paid out to shareholders.

Faithful Representation

A characteristic of financial reports that pertains to information accurately reflecting an entity’s economic activity or condition.

Financial Reports

Documents that contain detailed information regarding a company's financial status, performance, and cash flows during a specific period.

Understandability

This refers to the quality of financial information that makes it comprehensible to users who have a reasonable knowledge of business and economic activities.