Which of the Following Best Defines the Term 'Relative Pull

question 74

Multiple Choice

Which of the following best defines the term 'relative pull'?

• A)The number of people exposed to the message.
• B)The average number of times someone is exposed.
• C)The ability to draw repeat visits and to keep people.
• D)A comparison of how well different creative executions generate a response.
• E)The number of people exposed to an online ad who actually select to see it.

---

Definitions:

American Citizenship

Refers to the status of being a legal member of the United States of America, which grants an individual certain rights and responsibilities.

Supreme Court

The highest judicial court in a country or state, which has the ultimate authority to adjudicate in legal disputes and interpret the constitution.

Saum Song Bo

An advocate for Chinese-American rights and anti-imperialism in the late 19th and early 20th centuries.

Statue of Liberty

A colossal neoclassical sculpture on Liberty Island in New York Harbor, symbolizing freedom and democracy, and gifted by France to the United States.