Which of the Following Should Be Used to Assess the Value

question 60

Multiple Choice

Which of the following should be used to assess the value generated from social media activities?

• A)ROI models.
• B)Cost efficiency estimates.
• C)A/B testing.
• D)A & B only.
• E)All of these.

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Definitions:

GICs

Known as Guaranteed Investment Certificates in Canada, these investments assure a certain rate of return within a predetermined period.

Investor

An individual or organization that allocates capital with the expectation of receiving financial returns.

Rate

The percentage at which interest is charged or paid, or a measure of change over time.

Compound-Interest

Interest on a loan or deposit calculated based on both the initial principal and the accumulated interest from previous periods.