Which of the Following Best Defines the Term 'Frequency

question 58

Multiple Choice

Which of the following best defines the term 'frequency'?

• A)The number of people exposed to the message.
• B)The average number of times someone is exposed.
• C)The ability to draw repeat visits and to keep people.
• D)A comparison of how well different creative executions generate a response.
• E)The number of people exposed to an online ad who actually select to see it.

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Definitions:

A-not-B Ability

A cognitive phenomenon observed in infants where they reach for a hidden object where they last found it (A) rather than its new location (B), showcasing a development phase in object permanence understanding.

Violation-of-expectation

A research method used in cognitive psychology to study infants' and young children's understanding of the physical and social world by observing their reactions to events that violate their expectations.

A-not-B Error

A cognitive error, often seen in infants, where they mistakenly search for an object in the location where it was last found (location A), even after they have seen it hidden in a new location (location B).

Immature Visual Systems

A developmental phase where the visual apparatus of infants is not yet fully developed, affecting their ability to see clearly and process visual information completely.