Which of the Following Best Describes the Return on Social

question 9

Multiple Choice

Which of the following best describes the return on social media impact model?

• A)Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
• B)Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
• C)Calculates the change in the probability of purchase based on the exposure.
• D)Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
• E)Assigns a financial value to the resources we use to execute a strategy,measure financial outcomes,and calculate the ratio between inputs and outcomes.

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Definitions:

Healthcare Costs

The expenses related to medical and health services, including prevention, diagnosis, treatment, and management of illnesses.

Medical Insurance Companies

Businesses that provide coverage for healthcare expenses to individuals or groups in exchange for premium payments.

Technological Change

The innovation and improvement in technology, processes, or methods, leading to increased efficiency, productivity, and new product development, affecting various sectors of an economy.

Productivity Growth

The increase in the efficiency of production in an economy, often measured by the output per unit of input over time.