Which of the Following Descriptions Best Fits the Return on Target

question 69

Multiple Choice

Which of the following descriptions best fits the return on target influence model?

• A)Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
• B)Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
• C)Calculates the change in the probability of purchase based on the exposure.
• D)Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
• E)Assigns a financial value to the resources we use to execute a strategy,measure financial outcomes,and calculate the ratio between inputs and outcomes.

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Definitions:

Fatty Acids

Organic compounds that are the building blocks of fats in the human body and are used for energy storage and cell structure.

Acetyl-CoA

An important metabolic intermediate that links glycolysis and the citric acid cycle, involved in energy production and synthesis of fatty acids.

Aerobic Respiration

A metabolic process involving oxygen in the breakdown of glucose or other nutrients to produce energy (ATP), carbon dioxide, and water, taking place in the mitochondria of cells.

Photosynthesis

The process by which green plants and some other organisms use sunlight to synthesize foods from carbon dioxide and water, producing oxygen as a byproduct.