Examlex
The party making an assignment is called the:
Consumer
An individual who purchases goods and services for personal use.
Business Marketers
Professionals who specialize in promoting and selling products or services to other businesses, rather than individual consumers.
Consumer Marketers
Professionals who specialize in targeting and understanding the behaviors and preferences of consumers to effectively sell products or services.
Buyers
Individuals or organizations that purchase goods or services for personal use, resale, or production.
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