Which Concept of the Diffusion of Innovations Theory Helps Us

question 5

Multiple Choice

Which concept of the diffusion of innovations theory helps us tailor innovation to the intended audience's values, norms, or situation?

• A) Relative advantage
• B) Compatibility
• C) Complexity
• D) Observability

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Definitions:

Referents

Objects or concepts in the world that words or phrases stand for or represent in language and thought.

Genus

A term in taxonomy representing a higher classification grouping that consists of similar species.

Species

A congregation of organisms that resemble each other and can engage in gene exchange or reproduction.

Concrete

Describes a material composed of cement, water, sand, and gravel, used in building construction or a concept having a physical existence; tangible.