Using the Hashtag #GirlsCan and the Slogan,"Make the World a Little

question 3

Multiple Choice

Using the hashtag #GirlsCan and the slogan,"Make the world a little more easy,breezy,and beautiful," the CoverGirl cosmetics company promises girls that they can do whatever they want.This ad campaign is an example of

• A)corporate co-optation of feminism.
• B)active anti-feminist countermovements organized to oppose feminist social change.
• C)embedded feminism.
• D)feminist marketing.

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Definitions:

Gender Typing

The process by which children acquire the values, motives, and behaviors viewed as appropriate for their gender in their culture.

Gender Identity

A person's own perception of their gender identity, which might not align with the gender assigned at birth.

Collectivist Cultures

Cultures that prioritize the group over the individual, emphasizing interdependence, cooperation, and social harmony.

Social Interdependence

The theory that individuals in a group depend on each other to accomplish personal and collective goals, influencing their interactions and outcomes.