Which Statement Is NOT True Concerning Marketing of the Dental

question 36

Multiple Choice

Which statement is NOT true concerning marketing of the dental practice?

• A)The primary goal of marketing is to enroll new patients.
• B)The office business assistant is the key person because he usually is the first contact with the patient.
• C)It is important for all staff members to have a positive and cooperative attitude.
• D)All staff members are vital in successfully creating a caring image.

---

Definitions:

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power due to differentiation.

Marginal Decision Rule

A principle stating that an action should be taken if and only if the marginal benefits outweigh the marginal costs.

Dry-Cleaning Market

The sector of the economy that provides services of cleaning clothes and textiles using a chemical solvent rather than water.

Monopolistically Competitive

Describes a market structure in which many firms sell products that are similar but not identical, allowing for some degree of market power.