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Which of the following types of identity theft is considered the most serious?
Functional Needs
The practical or utilitarian requirements that a product or service must satisfy for the consumer, such as durability, convenience, and efficiency.
Retain Loyal Customers
Strategies or practices aimed at keeping customers who repeatedly buy or use a brand's products or services.
Profit Margins
The percentage of revenue that remains as profit after all expenses have been deducted from total sales.
Performance Risk
The potential for a purchased product or service to fail to meet expected performance levels, causing the buyer dissatisfaction.
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