Examlex
Which of the following associations is incorrect?
Gender
A category into which humans and most other living beings are divided on the basis of their reproductive roles and functions.
Demographic Segmentation
Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.
Loyalty
The state or quality of being loyal; fidelity to a company, brand, or person, often resulting in repeated business or advocacy.
Price Sensitivity
The degree to which the price of a product affects consumers’ purchasing behavior.
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