If a Price Ceiling Is Imposed, Then

question 89

Multiple Choice

If a price ceiling is imposed, then:

• A) the market supply curve will shift to the right.
• B) the market demand will shift to the left.
• C) a shortage of product will result.
• D) the government would be required to buy-up the surplus product.
• E) the market equilibrium price is below the level the government wishes to achieve.

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Definitions:

Exposures

The number of times potential customers come into contact with a marketing message or advertisement.

Encodes

The process of converting data into a particular form, often for the purpose of security, storage, or transmission efficiency.

IMC Communication Process

An approach to achieving the objectives of a marketing campaign through the well-coordinated use of different promotional methods that are intended to reinforce each other.

Transmitter

A device that sends out a signal, message, or broadcast to a receiver.