Advocacy Advertising by Non-Profit Organizations Like the United Way and Greenpeace

question 57

Multiple Choice

Advocacy advertising by non-profit organizations like The United Way and Greenpeace is designed to

• A) Present a point of view on a public issue
• B) communicate a special price
• C) persuade all market segments
• D) launch new products
• E) communicate additions to the product mix

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Definitions:

Normal Good

A good for which demand increases as the income of the consumer increases.

Price Elasticity

An indicator of the alteration in the amount of a product that is either demanded or supplied, as a result of variations in its market price.

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity of that good which consumers are willing to purchase at various prices.

Midpoint Method

A technique used to calculate the elasticity of demand or supply between two points on a curve by using the average of the two points.