Canadian Advertising Clients Can Include

question 7

Multiple Choice

Canadian advertising clients can include

• A) consumers
• B) advertising agencies
• C) retailers
• D) market segments
• E) telephone subscribers

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Definitions:

Learning

A relatively permanent change in behavior brought about by making associations between behavior and events in the environment.

Psychosexual Stages

A theory by Freud describing the stages of a child's development from birth to adulthood, through which sexual energy (libido) is focused on different erogenous zones.

Freud

Sigmund Freud, an Austrian neurologist who is known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Piaget

A Swiss psychologist known for his pioneering work in child development and his theory of cognitive development stages.