In Order to Evaluate the Success of an Advertising Program

question 16

Multiple Choice

In order to evaluate the success of an advertising program, the advertising manager must set up ________ objectives to evaluate results.

• A) quantifiable
• B) agency
• C) creative
• D) media
• E) qualitative

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Definitions:

Late 1800s

A period characterized by significant industrial, social, and technological changes, occurring in the 19th century.

Sherman Antitrust Act

A landmark federal statute in the U.S. passed in 1890 to prohibit monopolistic business practices and ensure competition in the marketplace.

Monopoly Power

The ability of a single seller or firm to control the market price and output of a good or service, due to lack of competition.

United States

A country located in North America, consisting of 50 states and known for its significant influence on global culture, economy, and politics.