Agencies, as a Rule, Will Not Accept Assignments from an Advertiser

question 103

Multiple Choice

Agencies, as a rule, will not accept assignments from an advertiser who

• A) is in direct competition with another client
• B) not wholly Canadian-owned
• C) requires marketing planning assistance
• D) has severed a relationship with another agency
• E) has a need for interactive communications

---

Definitions:

Religious Rituals

Ceremonies or practices performed in accordance with the beliefs of a religion.

Superstitious Behavior

Actions performed based on irrational beliefs that certain outcomes can be influenced by specific, unrelated behaviors.

Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Obsessive-compulsive Disorders

Mental illnesses marked by an individual's engagement in repetitive thoughts and behaviors that are performed to alleviate anxiety or distress.