A Benefit to the Client of Keeping an Agency Account

question 26

Multiple Choice

A benefit to the client of keeping an agency account team together over a number of assignments is

• A) complete more assignments in less time
• B) use the same advertisements for many assignments
• C) no need to meet with the agency for each assignment
• D) consistency in the creative approach
• E) less agency compensation

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Definitions:

Ethical Standards

Guidelines or principles that govern the conduct of individuals and organizations in a way that is morally right and good, often based on societal norms and professional codes of conduct.

Strategic Planning

The process an organization uses to define its strategy, direction, and decision making on allocating its resources to pursue this strategy.

Code of Ethics

A set of guidelines designed to outline the principles and standards of behavior expected of individuals and organizations in a professional setting.

Mission Statement

A concise statement that defines an organization's core purpose and focus, guiding its decisions and actions.