One of the Advantages of the Fee System for the Client

question 82

Multiple Choice

One of the advantages of the fee system for the client is that

• A) the agency can be called upon for an unlimited amount of their time
• B) media buy usually includes television spots
• C) payment is based on media cost and not on the work provided
• D) agency recommendations can be self-serving
• E) client-agency relationship is weak

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Definitions:

Penetration Pricing

A strategy where businesses set a low price for a new product or service to attract customers and gain market share quickly, intending to raise prices later.