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Agencies will accept assignments from a large advertiser, even if that client is in direct competition with a current client.
Required Rate of Return
The minimum annual percentage earned by an investment that will entice individuals or companies to put money into a particular security or project.
Invested Capital
Represents the total amount of money invested into a business by its owners and creditors, used for ongoing business operations.
Net Assets
The total assets minus total liabilities of an entity, representing its net value or equity.
Productive Assets
Assets that directly contribute to the production and income generation in a business, such as machinery, buildings, and equipment.
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