Advertisers Attempt to

question 8

Multiple Choice

Advertisers attempt to

• A) change consumer attitudes about themselves
• B) alienate current customers in pursuit of new customers
• C) show the target audience in a new light
• D) show how products agree with current attitudes
• E) develop the real self

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Definitions:

Bibliotherapy

Treating oneself with self-help books.

Self-Help Books

Publications intended to provide readers with information and advice on how to solve personal problems and improve their lives.

PID-5

The Personality Inventory for DSM-5, a self-report diagnostic tool used to assess personality disorders.

Big Five

A model that outlines five broad dimensions of personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.