Mark's Work Wearhouse Changed Their Name to Mark's and Now

question 27

Multiple Choice

Mark's Work Wearhouse changed their name to Mark's and now uses more women in their advertising. Use of a single marketing strategy for both sexes is termed

• A) unisex appeal
• B) double targeting
• C) sexual stereotyping
• D) reference group advertising
• E) gender positioning strategy

---

Definitions:

Prejudged

Forming a judgment or opinion before having the evidence or facts to do so.

Friendship

A close and trusted relationship between two or more people, typically characterized by mutual affection and support.

Prejudged

To make a decision or form an opinion about something or someone in advance, without full examination or knowledge.

Worthy of Friendship

A philosophical concept referring to qualities that make someone a good friend.