When Print Ads in Quebec for Dr

question 15

Multiple Choice

When print ads in Quebec for Dr. Pepper capitalized on the medical image of the brand, this was an example of

• A) demographic segmentation
• B) geographic segmentation
• C) behaviour response segmentation
• D) repositioning
• E) psychographic segmentation

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Definitions:

Causes

The reasons or motivations behind an event or action that lead to specific outcomes.

Consequences

The outcomes or effects that result from a particular action or set of conditions, often discussed in the context of decision-making and behavior.

Triangular Trade

A historical term that describes a system of trading in which a country pays for its imports from one country by its exports to another, often involving the exchange of slaves, goods, and raw materials between the Americas, Europe, and Africa.

Economic Impact

The effect of an event, policy, or business activity on the economy of a region or country, including factors like job creation, GDP growth, or market fluctuations.