When Advertisers Create Market Segments Based on Purchase History, They

question 37

Multiple Choice

When advertisers create market segments based on purchase history, they are using

• A) geographic segmentation
• B) behavioural targeting
• C) gender segmentation
• D) demographic segmentation
• E) lifestyle segmentation

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Definitions:

Work Breakdown Structure (WBS)

A hierarchical decomposition of a project into smaller components, helping organize and define the total scope of the project.

Hierarchical Listing

An organized structure of items or information ranked and arranged strictly in order of rank, value, or authority.

Activity Sequence

The order in which tasks or activities must be carried out to successfully execute a project plan, usually depicted in a project schedule.

Project Logic

The rational and structured reasoning or sequence that underpins the planning and execution strategy of a project.