Electronic Trails Are Used in

question 37

Multiple Choice

Electronic trails are used in

• A) psychographic segmentation
• B) demographic segmentation
• C) behavioural targeting
• D) geographic segmentation
• E) competitor analysis

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Definitions:

Loanable Funds

The money available for borrowing in the financial markets, corresponding to savings that are lent out for investment.

Liquidity Preference Theory

A theory suggesting that people prefer to hold their wealth in liquid form for ease of spending but are willing to accept less liquidity for a higher return.

Interest Rate

The percentage of a sum of money charged for its use, often expressed as an annual percentage rate.

Money Demand Curve

A graph showing the relationship between the quantity of money people want to hold and the interest rate, inversely related.