Defining the Role That Advertising and Other Forms of Communications

question 91

Multiple Choice

Defining the role that advertising and other forms of communications will play in selling a client's product or service is part of the

• A) marketing communications objectives
• B) personal selling plan
• C) public relations plan
• D) interactive communications plan
• E) experiential marketing plan

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Definitions:

Internet Sites

Online locations that are accessible through the web, providing a range of content, services, or products to users.

Job Performance

The effectiveness and efficiency with which an individual fulfills their work-related tasks and responsibilities.

Personal Computer

A compact, relatively inexpensive computer designed for individual use, typically for tasks such as word processing, internet access, and gaming.

KSAs

Knowledge, Skills, and Abilities, representing the competencies required to perform a job effectively.