One of the Dangers of Using Humorous Appeals Is That

question 84

Multiple Choice

One of the dangers of using humorous appeals is that

• A) the humour gets more attention than the product
• B) the client dislikes clever campaigns
• C) high frequency of exposure is required for effectiveness
• D) competitors do not use humour
• E) benefits are presented in a light-hearted manner

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Definitions:

Assets

Resources owned or controlled by a company with expected future economic benefit.

Revenues

The total amount of money generated by a company from its normal business operations, before any costs or expenses are deducted.

Total Liabilities

The sum of all financial obligations or debts that a company owes to outside parties, listed on the balance sheet.

Owner's Equity

The residual interest in the assets of an entity after deducting liabilities, representing ownership interest.