The Pillsbury Doughboy Is an Example of How a Character

question 69

Multiple Choice

The Pillsbury Doughboy is an example of how a character may be so closely associated with a product that

• A) only a humorous appeal can be used
• B) creative research is no longer needed
• C) fewer creative executions are required
• D) support-claims statements are unnecessary
• E) his presence is expected in the advertising

---

Definitions:

Decoding

The process of interpreting or understanding messages or information received, often used in communication theory.

Fields of Experience

The varied backgrounds, knowledge, perceptions, and attitudes that individuals bring to a communication context, influencing how messages are understood.

Communication Process

The series of steps through which a message is transmitted from a sender to a receiver, involving encoding, channel selection, decoding, and feedback.

Encoding

The process of converting information into a particular format for efficient communication, processing, or storage.