Examlex
What research method is commonly used in broadcast media, particularly television, to assess impact of a message on a target audience?
Positive Reinforcement
A term from reinforcement theory, positive reinforcement refers to the situation in which a behavior is followed by positive consequences and thus is likely to be repeated.
Punishment
The imposition of a penalty or consequence as a result of a person's actions or behaviors, intended to reduce or eliminate those behaviors.
Intrinsic Motivation
The drive to perform activities for their own sake and for the internal satisfaction and fulfillment they bring, rather than for external rewards.
Expectancy Theory
A motivation theory stating that an individual's motivation is influenced by the belief that effort will lead to performance and performance will lead to desired rewards.
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