Copy Is More Convincing When

question 87

Multiple Choice

Copy is more convincing when

• A) customers don't understand what makes a well-designed ad
• B) readers prefer newspapers more than the internet
• C) the design of an ad has little effect on purchasing decisions
• D) readers have a hard time recalling ads
• E) it is written in short words and sentences

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Definitions:

Cognitive

Relating to mental activities such as thinking, understanding, learning, and remembering.

Psychoanalytic

Pertaining to a theory of psychology and method of psychotherapy that aims to treat mental disorders by investigating the interaction of conscious and unconscious elements in the mind.

Personality

The characteristic set of behaviors, cognitions, and emotional patterns that evolve from biological and environmental factors.

Application

The action of putting something into operation or the act of applying it for a particular use.