The Primary Purpose of the Headline Is to

question 43

Multiple Choice

The primary purpose of the headline is to

• A) command the reader's attention
• B) tell what product is for sale
• C) support the company's brand
• D) entertain the reader
• E) educate the reader

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Definitions:

Local Businesses

Small-scale enterprises that serve the local community, often characterized by their local ownership, operation, and limited geographical market reach.

Flat World

The idea that globalisation has led to a level playing field in terms of commerce, enabling all countries to compete equally.

Thomas Friedman

An American journalist, author, and three-time Pulitzer Prize winner known for his writings on globalization and technology.

Global Integration

The process of designing and implementing strategies to operate seamlessly across national borders, often involving the coordination of production, marketing, and R&D worldwide.