The Body Copy Is the Part of the Advertisement That

question 47

Multiple Choice

The body copy is the part of the advertisement that

• A) is the narrative style copy
• B) is the proof of promise or product claim
• C) is the final copy element of the advertisement
• D) includes the 1-800 number
• E) provides the balance for the advertisement

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Definitions:

Thomas Hobbes

A 17th-century English philosopher known for his work on political philosophy, especially in his book "Leviathan," where he discusses the structure of society and legitimate government.

Medieval Europe

A historical period in Europe lasting from the 5th to the late 15th century, characterized by feudalism, the manorial system, and the power of the Catholic Church.

Supernatural

Pertaining to phenomena or entities beyond or exceeding the natural world or scientific understanding, often involving belief in divine forces or entities.

Secularization Thesis

The theory that as societies progress, particularly through modernization and rationalization, the power and influence of religion diminish.