Direct-Response Communication

question 48

Multiple Choice

Direct-response communication

• A) can only be used in print communications
• B) doesn't require specific objectives
• C) is a one-on-one type of communication
• D) is used mainly to influence last-minute choices between comparable brands
• E) is called a personality announcement

---

Definitions:

Hybrid Segment

A market segment that combines characteristics of two or more distinct groups, targeted with products or services that meet their blended needs.

Marketing Program

A comprehensive plan that integrates all marketing efforts, including advertisements, promotions, and selling strategies, to achieve the marketing objectives.

Marketing Mix Elements

Components of a marketing strategy, traditionally identified as product, price, place, and promotion, used to meet consumers' needs and business goals.

Strategic Combination

A tactic of integrating diverse strategies, resources, or actions to reach more comprehensive and effective strategic goals.