In the Case of a "Profile-Matching Strategy", the Customer Target

question 102

Multiple Choice

In the case of a "profile-matching strategy", the customer target market is carefully defined by

• A) demographic, geographic, and psychographic variables
• B) customizing the product
• C) advertising in every newspaper
• D) working with an agency that has experience in the specific segment
• E) analyzing the previous sales history

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Definitions:

Dutton and Aron

Psychologists known for their study linking arousal from suspension bridges to increased attraction, exploring the misattribution of arousal.

Attraction Toward

The force or interest that draws individuals together, which can be based on physical appearance, personality traits, similarity, or other factors.

Narrow and Scary Bridge

An analogy or scenario used in psychological studies to investigate the effects of physiological arousal on emotions and attraction.

Triangular Model of Love

A theory developed by psychologist Robert Sternberg that identifies three components of love: intimacy, passion, and commitment, which combine in various ways to form different types of love.