If a Message Reaches 70 Per Cent of the Target

question 88

Multiple Choice

If a message reaches 70 per cent of the target households three times in one week, what GRP level is attained?

• A) 21
• B) 2.1
• C) 70
• D) 2100
• E) 210

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Definitions:

Randomized Block Design

A statistical experiment design that aims to reduce the effects of variability among experimental units by grouping them into blocks.

SSB

In the context of ANOVA, SSB refers to the Sum of Squares Between groups, which helps in assessing the variability between different groups.

Fixed-Effects ANOVA

A statistical method used to analyze the differences among group means in a sample where the groups are defined by some fixed factor.

Random-Effects ANOVA

A statistical method that accounts for variability within and across groups when analyzing differences among multiple groups.