Efficiency in Media Planning Can Be Defined as Gaining Maximum

question 72

True/False

Efficiency in media planning can be defined as gaining maximum impact at minimum cost to the consumer.

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Definitions:

Considered Elastic

A description for goods or services whose demand or supply is significantly responsive to changes in price.

Unit Elastic

Describes a demand or supply scenario where a percentage change in price leads to an equal percentage change in quantity demanded or supplied.

Quantity Demanded

The aggregate quantity of a product or service that customers are ready and capable of buying at a certain price point.

Price Falls

A scenario where the market price of a product or service decreases over a period of time.