When Advertisers Agree to a "Run of Press," It Means

question 32

Multiple Choice

When advertisers agree to a "run of press," it means that

• A) the publisher will decide on black and white or colour
• B) the ad may be run as a pre-printed insert
• C) ads will be placed in all media that the publisher may own
• D) the publisher will run ads when space is available
• E) advertisements will be placed at the discretion of the publisher

---

Definitions:

Criteria

Standards or benchmarks used to evaluate or make judgments about the quality, success, or effectiveness of something.

Segment Consumer Markets

The process of dividing a consumer market into distinguishable groups of customers with similar needs or characteristics.

Bases

In marketing, identified segments of the broader market grouped by shared characteristics or needs to target products or strategies effectively.

Perceptual Map

A visual tool used in marketing to display how target customers perceive a brand or product in comparison to competitors.