A Technique in Which the Coloured Background of an Ad

question 90

Multiple Choice

A technique in which the coloured background of an ad extends to the edge of the page is called

• A) Spot colour
• B) Full colour
• C) A gatefold
• D) A placement
• E) A bleed

---

Definitions:

Free-Rider Problem

A scenario wherein some individuals benefit from resources or services without contributing to the cost or effort involved in providing them, leading to potential under-provision of those goods.

Interest Groups

Organizations formed by individuals united by a common political, economic, or social goal that try to influence public policy and government actions.

Lobbyists

Individuals or groups who seek to influence political decisions and policies, often representing specific interests or industries.

Legislation Influence

The impact or effect that individuals, groups, or events can have on the creation or amendment of laws.