In Contrast to Network and Selective Spot Advertising, Local Advertising

question 1

Multiple Choice

In contrast to network and selective spot advertising, local advertising is

• A) non-commissionable
• B) not available in prime time
• C) not prone to clutter
• D) only purchased by agencies
• E) more expensive to produce

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Definitions:

Reconstruction

The period from 1865-1877 following the American Civil War, during which the Southern states were reorganized and reintegrated into the Union.

Waving the Bloody Shirt

A phrase that originated in the post-Civil War era representing the use of war memories or martyrs to galvanize public opinion or garner support, typically for political purposes.

Ku Klux Klan

A white supremacist group founded in the 19th century that advocates for white dominance and has historically used terrorism to achieve its goals.

Secession

The withdrawal of a group from a larger entity, especially a political entity, often used in the context of the southern states leaving the Union before the American Civil War.