The First Thing to Consider When Purchasing Transit Space Is

question 86

Multiple Choice

The first thing to consider when purchasing transit space is

• A) where competitors are advertising
• B) volume discounts
• C) the size of the target market
• D) target market demographics
• E) the desired weight level in each market

---

Definitions:

Activation Theory

A theory suggesting that performance is best under conditions of optimal arousal, rather than too high or too low.

Theoretical

Related to or based on theory; not practical or applied, but abstract and speculative.

Practical

Concerned with the actual doing or use of something rather than with theory and ideas.

Psychology

The scientific study of mind and behavior, including thought, emotion, and interactions.