When Impulse Buying Is Not a Factor, Point-Of-Purchase Can Still

question 111

Multiple Choice

When impulse buying is not a factor, point-of-purchase can still influence buying decisions by

• A) making consumers want more than they came for
• B) making consumers feel good about themselves
• C) using long copy
• D) informing and educating consumers
• E) being interactive

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Definitions:

Physical Distribution

The activities involved in moving a product from the point of production to the point of consumption, including transportation, warehousing, and inventory management.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to the global integration of economies, cultures, and politics.

Rapid Change

The fast and significant transformation in a situation or environment, often affecting organizations, societies, or markets.