Three Basic Steps Are Involved in Buying Direct Mail: Obtaining

question 79

Multiple Choice

Three basic steps are involved in buying direct mail: obtaining a proper prospect list, conceiving and producing the mailing piece, and

• A) distributing the final version
• B) purchasing media space
• C) creating the catalogue
• D) obtaining a 1-800 number
• E) analyzing the response rate

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Definitions:

Prepare Reports

The process of organizing and presenting financial data and analyses, typically for business decision-making.

Special Journals

Ledger books dedicated to recording specific types of transactions, such as cash receipts or disbursements, distinct from general accounting records for efficiency and accuracy.

Computerized Accounting Systems

Software programs that manage and process financial transactions and accounting tasks electronically, increasing accuracy and efficiency.

Automated Business Systems

Systems that use technology to perform and manage business processes automatically, enhancing efficiency and reducing manual intervention.