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Factors that contribute to the high absolute costs of direct mail include
Fair Value
An estimate of the price at which an asset or liability could be traded in a fair transaction between willing parties, other than in a forced or liquidation sale.
Cost Method
An accounting method used to record investments, where the investment is recorded at its acquisition cost without recognizing periodic gains or losses.
Outstanding Stock
The total shares of a company's stock that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers and insiders.
Net Income
The remaining earnings of a company after deducting all expenditures and taxes from the revenues.
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