A "House List" Is Defined as an Internal Customer List

question 38

Multiple Choice

A "house list" is defined as an internal customer list. An example would be

• A) the census
• B) the book-of-the-month club buyers
• C) the telephone directory
• D) a magazine subscription list
• E) a retail loyalty program such as Shoppers' Optimum

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Definitions:

Total Quality Management

An ongoing process of improvement involving all members of an organization to enhance quality and meet or exceed customer expectations.

Participative Management

A management style where employees at all levels are encouraged to contribute ideas towards identifying and solving problems, making decisions, and improving productivity.

Empowerment

The process by which managers help others to acquire and use the power needed to make decisions affecting themselves and their work.

Coordination

The process of organizing activities and resources efficiently and effectively to achieve defined goals and objectives within an organization.